Bonus Insider Info! According to entrepreneur.com the best times to publish content on Youtube are the same as primetime television.
Viewership tends to be at peak on the site during weekday evenings, according to a new study by New York-based multi-channel network Frederator.
To this end, posting on weekday afternoons gives YouTube ample time to index videos and deliver them to subscriber feeds. Frederator advises post times between 2 p.m. and 4 p.m. on Monday, Tuesday and Wednesday, and between 12 p.m. and 3 p.m. on Thursday and Friday. (All times are EST.)
On weekends, the study -- which compiled data across Frederator’s 120 million monthly views from a total of 1,300 channels -- concluded that, on Saturday and Sunday, a post-time between 9 a.m. and 11 a.m. is optimal.
Of all the days of the week to post, however, Thursday and Friday are best. As most YouTube viewers are school-age children or young adults, viewership generally begins to ramp up on Thursday, peaks on Saturday and then tapers off on Sunday afternoon.
MY TAKEAWAY I can tell you from my personal experience that even though I don’t have a large audience of school age children, lol - Weekends are always busier on my channels. I suspect it is people home from work catching up on their missed videos during the week, or looking for something (anything!) New to watch.
I have an international audience, so posting earlier in the day usually gets more eyes on my videos. But the real key here is to publish like a mad person in the beginning and once you build up an audience then set a schedule you can live with. I would encourage you to make your first 10 videos before you begin your channel as a “head start”.
My biggest regret with YouTube is I didn’t take it seriously sooner. It is unbeatable FREE advertising for your business/products/service and when you start earning advertising revenue it gets even better.
